MERQATO
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Trained on 100M+ kg of produce
+20% more accurate forecasts
You commit volumes to your customers before you know what your growers will deliver. Merqato shows you what’s coming, six weeks out.
Javier · Soft fruit PM · Mon 22 June
Good morning, Javier
14
watch-outs
this week
Huelva volume down
Strawberry · Spain
Critical
Heat wave in Limburg
Strawberry · Netherlands
Warning
Huelva blueberries peaking early
Blueberry · Spain
Warning
Polish blueberries on plan
Blueberry · Poland
Stable
THE PROBLEM
You commit before you know.
Too much volume and prices drop. Too little and you let customers down. Your grower forecast swings from week to week. Merqato gives you a second, independent view, and it works with the Excel files you already use.
OUR PROMISE
One base forecast for your whole company, built to protect your margin.
+20%
More accurate forecasts
Compared with spreadsheet-based planning.
±15%
Of actual volumes
On average, our forecasts land within 15% of what actually arrives.
6 weeks
Ahead
Updated every Monday, ready for your supplier calls.
Fewer surprises. Less guesswork. Six weeks of visibility instead of one.
THE PLATFORM
Everything that moves your volumes, from field to sale, in one place.
Produce data lives in spreadsheets, ERPs, supplier emails and the weather. Merqato brings it together, then works through it in four steps.
CONNECT
01
CONNECTED SOURCES
Sales & sourcing
Your ERP / Excel
Weather
Per farm & region
Pricing & trade
Cross-region flows
Holidays & promos
Demand drivers
Excel upload, SFTP or API. We handle the rest.
Not everyone in produce runs advanced IT, and you don’t need to. Merqato works just as well with Excel files as with ERP systems, and adds weather, prices and market data for you. No complex setup.
FORECAST
02
Our AI learns from your own sourcing and sales history and from the world outside: weather, prices, holidays and promotions. You get volumes six weeks ahead, with a range on every line, so you see how sure the number is.
FORECAST · WEEK 26 · STRAWBERRY
UNDERSTAND
03
MARKET WATCH · LIVE
€
Spanish strawberry prices up ~8%
High
Buyers are pricing in the Huelva shortfall: rising price on falling volume.
☁
Rain 40% above normal · Huelva
Medium
Three-week wet spell around Moguer, expect volume to bottom out around W28.
↗
Heat wave in Limburg: 34°C forecast
Medium
Fruit ripens fast and soft. Expect a short peak, then an early drop.
We track prices, weather, promotions and trade flows, and tell you which ones affect your volumes. So you see a shortage or an oversupply coming before your competitors price it in.
ACT
04
No black-box numbers. Every forecast shows what drives it, its worst week and how it compares to last year, so you know what to ask before you pick up the phone.
FORECAST EXPLANATION · HUELVA
DRIVER
Rain running 40% above normal for three weeks.
WORST WEEK
Bottoms out at W28 (61t), down from 118t at W26.
VS LAST YEAR
Every week trails last year’s 140–90t range.
GAP
~30t/week shortfall against demand at the worst point.
Confidence
82%
USE CASES
Built for the decisions your team makes every week.
SOURCING
Spot a shortfall before it hits your order book
See rainfall, vessel delays and grower ramp-ups against your sourcing plan, six weeks out, not six days.
CATEGORY MANAGEMENT
Plan promotions against real demand
Cross-reference retail pricing, holidays and trade flows so promo volumes match what the market will actually bear.
WASTE REDUCTION
Right-size orders against a confidence band
Every forecast line carries a range and a driver, so buyers can order to the number they actually trust.
BUILT FOR HOW PRODUCE REALLY WORKS
Specific to fresh produce, not a generic forecasting tool.
Off-the-shelf tools don’t understand plants, weather or packhouses. Merqato was built with AI engineers and agronomists together.
Built for fresh produce
Made for perishable goods and short shelf lives, from soft fruit and berries to the weekly rhythm of fresh trade.
Developed with agronomists
Local weather conditions, growing-condition monitoring and yield forecasting, validated by people who know the crop.
Integrated with your data
Excel or ERP, SFTP or API, with your past seasons loaded in. Whatever you run today.
NEWS
What’s new at Merqato.
JUNE 2026
Market Intelligence is now live in the platform
Price movements, promotions and trade flows, categorised by how much they’ll move your business.
MAY 2026
Six-week forecasting horizon rolled out to all partners
Longer planning windows with a confidence band on every line, replacing the previous four-week view.
Stay in the loop
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A PARTNERSHIP
Gets better every season.
The longer we work together, the better Merqato knows your products, growers and business rules, and we build new features around how you work.
READY WHEN YOU ARE
See what Merqato can do for your margins. We’ll set up a demo with your own products and regions.
Schedule a demo