Privacy Policy
Last updated: 30 June 2025
1Introduction
Merqato B.V. ("we", "us" or "our") operates the website www.merqato.eu (the "Website"). We respect your privacy and are committed to protecting your personal data in compliance with the EU General Data Protection Regulation (GDPR).
2Data We Collect
We collect the following categories of personal data:
- IP Address
- Cookies (including identifiers stored in your browser)
- Usage Analytics (e.g. pages visited, time on site)
3How We Collect Your Data
Cookies & Similar Technologies:
We use cookies and web-beacons to track your interactions with the Website and to remember your preferences.
Forms:
When you submit forms (e.g. contact or subscription forms), we collect any data you provide.
4Purposes of Processing & Lawful Basis
Marketing Communications:
We may use your IP address and cookie data to deliver targeted advertisements or newsletters, based on your interests.
Analytics & Site Improvement:
We aggregate usage analytics to understand how the Website is used, to improve content, functionality, and user experience.
Our lawful bases for processing are:
- Consent (for non-essential cookies and direct marketing)
- Legitimate Interests (for analytics and basic cookie functionality), after balancing our interests against your rights.
5Cookies and Tracking Technologies
We use:
- Essential Cookies: Required for core functionality (e.g. session management).
- Analytical Cookies: To gather anonymized statistics about site usage.
- Marketing Cookies: To track visitors across websites and display relevant ads.
You may manage or withdraw cookie consent via your browser settings or our cookie banner at any time. Please note that disabling certain cookies may affect Website functionality.
6Data Sharing and Recipients
We may share personal data with:
- Service Providers: Analytics platforms, email-marketing services, and hosting providers, under Data Processing Agreements.
- Legal Authorities: If required by law or to protect our legal rights.
We do not sell personal data to third parties.
7International Transfers
All processing takes place within the European Economic Area (EEA).
8Data Retention
We retain personal data only as long as necessary for the purposes set out above, typically:
- Cookies & Analytics Data: Up to 24 months (unless you clear your browser).
- Form Submissions: Until you unsubscribe or request deletion.
9Your Rights under GDPR
You have the right to:
- Access your personal data.
- Rectify inaccurate or incomplete data.
- Erase your data ("right to be forgotten").
- Restrict or object to processing.
- Data Portability (receive your data in a structured format).
- Withdraw Consent at any time for cookies or marketing.
To exercise any right, please contact us at info@merqato.eu.
10Security Measures
We implement appropriate technical and organizational measures to protect data against unauthorized access, disclosure, alteration, or destruction (e.g. HTTPS, access controls).
11Changes to This Privacy Policy
We may update this policy periodically. The "Last updated" date at the top will reflect any changes. We encourage you to review it regularly.
12Contact Us
If you have questions about this policy or our data practices, please contact:
Merqato B.V.
Email: info@merqato.eu